This is a very good question. Please read our answer carefully:
First of all, nobody can be certain of Google Alerts’ future. Surely not after Google Reader’s death.
Then, if you have paid attention to the latest concerns raised by social media experts, Google Alerts’ quality of service has decreased over the past months… How can we let users continue to get less alerts while we have the technology to bring a reliable alerting solution to all individuals and companies?
It took us 2 minutes to find articles like these:
- Elisa Gabbert @egabbert, editor at @WordStream already alarmed the social media world last year about “The Only Problem? Google Alerts Don’t Always Work“. Well, yes. Quite problematic…
- Then Danny Sullivan (@DannySullivan) first wrote: “Dear Google Alerts: Why Aren’t You Working?“ and maintained his position a month later: “Google Alerts: Still Broken” in @MarketingLand and @SEngineLand.
- Jeffry Pilcher from @FinancialBrand also understands that “Google Alerts was once a very important and efficient tool to monitor mentions of your brand on the web. It is now so unreliable that it has been rendered effectively useless.”
- Christina Warren from @mashable wrote: ”Are Google Alerts Dying?”
The Talkwalker search engine detects much more, and more relevant results than Google News, Google Blog and Google Discussion does for all of our test cases. Please feel free to test Talkwalker Alerts to see for yourself.